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MERGER CREATES BIG WELSH COMMUNICATIONS GROUP
A merger of two of the leading names in events and integrated marketing communications in Wales – the Push4 Group and greenfield media – is creating a £3.5m plus organisation that will offer a unique and comprehensive range of creative communications services to Wales and the world.
Push4 and greenfield are Welsh-based award-winning success stories that over the past decade have been providing events and marketing services to the Welsh public sector and business community, as well as blue chip companies throughout the UK and in international markets. Both companies have a similar turnover, size and structure, offering different, yet highly complementary services. The new company will cover everything from event management to TV production, from music promotion and audio visual to design, PR and mobile marketing.
Wyn Innes set up greenfield five years ago, and will head up the new outfit as chief executive. Wyn said: “As stand alone companies we’ve already used our combined skills successfully and effectively on a number of projects. Both companies are in good shape and have evolved well in a short space of time, with excellent reputations in our own areas of expertise, but we feel that collectively we can offer more than the sum of our parts. By merging we can create the critical mass to become a significant player in Wales that offers a unique mix of integrated services, with an ability to compete in international markets.”
greenfield boasts a client portfolio that includes S4C, Principality Building Society, SWALEC, Western Power Distribution and Guinness World Records. They specialise in audio visual production, creative, design, branding, business consultancy, media planning and buying, radio, online and print production, and the exciting growth areas of mobile and viral marketing.
The Push4 Group was established seven years ago, since when it has built a strong reputation for creating and running events of all sizes, from music festivals, as Wales’ largest independent music promoter, to international tours for the world famous Sadler’s Wells, international food exhibitions for the Welsh Assembly Government to corporate events for the Johnson & Johnson family of companies, Corus and confused.com.
Push4 was behind the Tsunami Relief concert at the Millennium Stadium in 2005, and this summer alone will stage JLS, Will Young and Al Green in Wales, in addition to managing the ‘Welcome to Wales’ global event in the Stadium to mark the start of the Ryder Cup. The group also boasts a fully equipped audio visual arm, public relations, and new media.
Current Push4 Group managing director Matthew Wordley will direct operations for the new business. He said: “Push4 and greenfield share a similar ideology and ambition, and wish to see Wales well served by an events and communications company that has the size, skills and resources to offer the best in their field, and as a proud Welsh company to export our services internationally.”
In the course of the next few months the new business will be establishing a group brand and moving the combined current team of 25 into a central work space in the Cardiff area. It will be very much business as usual, with a raft of work already on the books, for both private and sector clients alike.
Press information at tim@push4.com and on 07939 571 553
Three finalists compete for the Excellence in Marketing award
The finalists in the Excellence in Marketing category in the Chambers of Commerce 2009 Business Awards can be revealed.
They are the Really Welsh Trading Company, Greenfield Media Solutions and Clogau Gold.
Greenfield Media of Cardiff is a full service creative and production agency which specialises in the creation of marketing campaigns on behalf of its clients, which include S4C, Principality Building Society, BT and Land Rover. Its biggest campaign has seen it working with Guinness World Records in 19 countries.
This year the company, which was established by former S4C executive Wyn Innes, is projecting a turnover of £1.68m.
Its innovative work includes a project with South Wales Police where it created and distributed an animated character called Robby via mobile platforms to tackle issues like robbery, anti-social behaviour and knife crime.
The Excellence in Marketing award is being sponsored by advertising agency Zeffa.
Director James Robinson said: “In an economic downturn, it is critical for businesses to maintain their market share by creating a sustainable marketing strategy.
“The Excellence in Marketing Award celebrates those businesses that do just that.”
The overall awards – of which there are nine including a special lifetime achievement and the Welsh Company of the Year – are being sponsored by EADS DS of Newport.
The awards ceremony on September 11 will mark the end of this year’s Chambers of Commerce Business Week in South Wales, sponsored by law firm O’Brien & Partners.
Visit Wales online for more info
greenfield to launch MDTEC's HotelMate tm Mobile Application in the UK
greenfield media recently announced an agreement to market Media Delivery Technologies’ S.L. (MDTEC) mobile phone hotel reservations application named HotelMate tm to hotel groups across Europe.
The Hotelmate tm concept is simple – to give anyone the ability to find and book hotel accommodation through their mobile phone simply and securely. The mobile is an essential tool for any traveller and its ubiquity and portability make it ideal for the hospitality industry.
‘’Hotelmate tm is the latest of a suite of mobile solutions that we can offer to the Hospitality industry. We are also working with Hotels and resorts to provide Bluetooth proximity marketing for the distribution of content directly to phones, as well as SMS text CRM solutions’’ said Wyn Innes Managing Director of greenfield.
Once the application is downloaded to an individual’s handset it can be accessed on the go, and uses proprietary technology to provide an unprecedented ability to confirm and complete secure hotel reservations. The hospitality and travel industry was revolutionised by the internet, which effectively made everyone a virtual travel agent in the comfort of their own home. The launch of a new mobile application product now gives that capability to everyone, anywhere and could change the face of hotel bookings as we know it.
The launch of Hotelmate tm in the United States recently as seen huge interest from some of the biggest Hotel Chains in the world, and it is expected that the UK could see similar levels of interest.
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