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Three finalists compete for the Excellence in Marketing award
The finalists in the Excellence in Marketing category in the Chambers of Commerce 2009 Business Awards can be revealed.
They are the Really Welsh Trading Company, Greenfield Media Solutions and Clogau Gold.
Greenfield Media of Cardiff is a full service creative and production agency which specialises in the creation of marketing campaigns on behalf of its clients, which include S4C, Principality Building Society, BT and Land Rover. Its biggest campaign has seen it working with Guinness World Records in 19 countries.
This year the company, which was established by former S4C executive Wyn Innes, is projecting a turnover of £1.68m.
Its innovative work includes a project with South Wales Police where it created and distributed an animated character called Robby via mobile platforms to tackle issues like robbery, anti-social behaviour and knife crime.
The Excellence in Marketing award is being sponsored by advertising agency Zeffa.
Director James Robinson said: “In an economic downturn, it is critical for businesses to maintain their market share by creating a sustainable marketing strategy.
“The Excellence in Marketing Award celebrates those businesses that do just that.”
The overall awards – of which there are nine including a special lifetime achievement and the Welsh Company of the Year – are being sponsored by EADS DS of Newport.
The awards ceremony on September 11 will mark the end of this year’s Chambers of Commerce Business Week in South Wales, sponsored by law firm O’Brien & Partners.
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greenfield to launch MDTEC's HotelMate tm Mobile Application in the UK
greenfield media recently announced an agreement to market Media Delivery Technologies’ S.L. (MDTEC) mobile phone hotel reservations application named HotelMate tm to hotel groups across Europe.
The Hotelmate tm concept is simple – to give anyone the ability to find and book hotel accommodation through their mobile phone simply and securely. The mobile is an essential tool for any traveller and its ubiquity and portability make it ideal for the hospitality industry.
‘’Hotelmate tm is the latest of a suite of mobile solutions that we can offer to the Hospitality industry. We are also working with Hotels and resorts to provide Bluetooth proximity marketing for the distribution of content directly to phones, as well as SMS text CRM solutions’’ said Wyn Innes Managing Director of greenfield.
Once the application is downloaded to an individual’s handset it can be accessed on the go, and uses proprietary technology to provide an unprecedented ability to confirm and complete secure hotel reservations. The hospitality and travel industry was revolutionised by the internet, which effectively made everyone a virtual travel agent in the comfort of their own home. The launch of a new mobile application product now gives that capability to everyone, anywhere and could change the face of hotel bookings as we know it.
The launch of Hotelmate tm in the United States recently as seen huge interest from some of the biggest Hotel Chains in the world, and it is expected that the UK could see similar levels of interest.
greenfield mobile work short-listed for the GC awards 2009
The animated capers of Robby Bluetooth- a cartoon character created and distributed by greenfield mobile on behalf of South Wales Police- has been short-listed for the national Guardian GC awards.
Now in its 13th year, the GC Awards reward excellence in the use of technology to raise awareness in the public services. They were established to highlight the excellent work done by public servants across the UK, and to disseminate the projects' contributions to best practice.
Andrew McCarthy from South Wales Police who with the help of greenfield media has spearheaded the use of mobile technology within the police force has been shortlisted for the prestigious Innovator Of The Year award.
“The reaction to Robby has been very positive with his ability to reach all levels of the community, deliver a message and form a talking point around the table to discuss some of the issues Robby does. I’ve seen Robby being delivered at events and watched closely as friends swap and watch the message over and over again. At our Christmas lights turn on 2008 we used Robby to deliver a burglary message – and I was quite surprised when I had young people come and ask me what extra bits they could do to make sure that Robby stayed away from their homes and kept the Christmas presents safe under the tree.” Andrew McCarthy.
Link to mobile work: http://www.greenfieldmedia.com/mobile.php?submenuheader=0
Link to GC awards: http://www.guardian.co.uk/gcawards
Link to BBC: http://news.bbc.co.uk/1/hi/wales/7935361.stm
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