News
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Calon Wen's "Refreshingly Different" campaign |
greenfield recently completed a 20‘’ TV commercial for the environmentally friendly Organic milk company ‘Calon Wen’.
The commercial features a cartoon cow that- with the assistance of some helpful birds- shows just how simple the Calon Wen Eco-pack is to use.
The commercial is timed to coincide with the launch of Calon Wen’s new Eco-pak which is available in many independent stores and Tesco and Waitrose stores throughout Wales.
The commercial is to be screened on S4C and ITV Wales over the coming weeks, to view the ad please
click here.
Guinness World Records
For the second year running greenfield were successful in their pitch on behalf of The Guinness World Records. The 2009 worldwide TV and Cinema campaign will be shot in the next couple of months and will be run on both cinema and TV worldwide from October … Watch this space!
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University of Glamorgan |
greenfield recently completed a DVD version of the University’s 2007 Annual Report, this replaces their usual hard copy of their Annual Report produced in the past. Also in progress on behalf of the University by greenfield is a chaptered DVD of their prospectus which will be distributed as part of their marketing strategy to attract students both nationally and internationally to the University
OY Bikes- (get) On Yer Bike
greenfield is working with a new client to provide street-based bicycle rental systems across the UK. The bikes are accessed via your mobile phone and the first thirty minutes are free. If you’re interested in advertising opportunities on OY Bikes please contact us for more details.
Envirowise
greenfield created a VODCAST for envirowise (a government funded programme) aimed at helping individual companies to reduce their environmental impact. greenfield was approached to create a VODCAST to explain how using their new interactive web-based tool could highlight possible financial savings and help the environment.
| New Staff |
greenfield is pleased to announce three new additional staff members to add to it’s existing team. Lucie Prescott joins greenfield as an additional Producer in the Production Department. Lucie is a highly experienced Director/Producer and has previously worked for Sky, Virgin Media and the BBC to name but a few. Laura Harrison joins us as an Account Manager from Condé Nast Publications where she managed a large client portfolio across the luxury-goods, travel and home-interest sectors. Laura previously managing accounts for the likes of Rolex, HSBC and Landrover. Ynyr Ifan also joins the Production Team , Ynyr is a highly talented in generating creative concepts for a variety of our campaigns.
greenfield in Barcelona!
greenfield have just returned from a successful trip to the 2008 World GSMA Congress in Barcelona that showcases all that is new in the multi billion pound mobile phone industry. greenfield specialise in mobile marketing with particular expertise in the field of Bluetooth proximity marketing and they were able to see, trial and discuss the very latest exciting applications, content, handsets, billing systems and infrastructure offerings from the world’s GSM eco system.
BT
greenfield has just completed a fully integrated multi-platform campaign to promote BT 118 404 Welsh Language Directory Service. The campaign was utilised across a variety of platforms that included TV, Radio, Outdoor and magazine. The campaign featured popular Welsh TV presenter Nia Pari in a variety of situations where she required the services of BT 118 404 Welsh Language Directory Service. Alun Thomas BT Welsh Language Policy and Strategy Manager, highly commended greenfield on the effectiveness of the campaign and added:
"It was extremely important for BT to obtain the services of an agency who had expertise in both Creative and Production to entrust with the advertising of our 118 404 Directory Service. greenfield was the obvious choice, their Creative, Production and Client Relationship skills are second to none and they produced a range of TV commercials of the highest possible quality that answered the brief perfectly, reflecting their understanding of our brand and campaign aims and objectives. I would have no hesitation in recommending greenfield and using their services again."
To date the campaign has increased calls to the 118 404 service by nearly 12%
Firebrake Wales
Hot Welsh No 10 James Hook lit up this year’s Grand Slam campaign – but now he is backing another kind of national campaign to stop youngsters setting fire to the Welsh countryside with an appearance at Ysgol Gyfun Gymraeg Bryn Tawe school in Swansea between 1.30pm and 3pm on Wednesday April 30 to launch a national anti grass arson campaign in Mid and West Wales.
This is the latest event in the Fire Flash 2008 Anti Grass Arson campaign to raise awareness of the very real danger of rural arson in communities throughout Wales, where there are over 7,000 grass fires each year – risking the lives of people and fire crews.
James Hook will be taking the message to the school, encouraging young people to stop and think about the consequences of grass fires, and he is working with greenfield media who are sending out free Bluetooth animated messages to mobile phones in the area to illustrate the risks and dangers involved.
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greenfield gets animated with new acquisition |
Cardiff based multi-media specialist greenfield media has announced the acquisition of the digital design, and animation company moonoo productions Ltd to add yet another element to its expanding in-house media portfolio.
moonoo was established in 2005 by Andrew Minton and Nick Price, both experienced designers with a particular expertise in animation. Since its inception moonoo has worked on a number of network commissions, the most recent being Frankeinstein’s Cat for CBeebies. Recently the company expanded further to provide Computer Generated Imagery (CGI) animation which will enable the development of special effects for both big budget commercials and TV programmes. In addition, moonoo and greenfield have worked closely together on developing their mobile and viral marketing services for clients such as S4C, BBC, WAG and UWIC.
greenfield managing director Wyn Innes said "We are really excited that moonoo are joining us, and that we are able to expand the services we provide to our customers. We have worked closely with moonoo over the last two years and we felt that their services fit perfectly with our own, and make a welcome addition to our in-house resource. moonoo has been instrumental in the development and deployment of our mobile and viral marketing business, and as such it makes a great deal of sense for us to bring this business into our group so that we can further expand key design and creative services for the benefit of our clients".
moonoo’s Nick Price comments ‘’ It’s great to now be part of greenfield, and we are looking forward to building both the digital and design concepts which will create impact for our client’s marketing strategies, and to developing animation ideas that will have global appeal..’’
With an enviable and diverse portfolio of clients that includes S4C, Setanta Sports, British Telecom, Principality, Land Rover and Guinness World Records, greenfield offers a range of services to the UK market - from business consultancy and creative, to tv, radio, online and print production, and the exciting growth areas of mobile and viral marketing.
Guinness World Records Book reaches heights of its own
The Guinness World Records 2008 Edition is breaking its own sales records in the run up to Christmas. For the last four weeks it has been the UK’s biggest selling book, which is pretty impressive, when you take into account the fact that the Guinness World Records Book has sold over 100 million copies since it was first launched 53 years ago, and is sold in over 100 countries and published in 24 different languages.
This year’s television and cinema advertisement was shot entirely in Wales by Wales production company greenfield, and features a young Welsh Actor Josh Price as the star of the advertisement. In the ad, Josh is drawn into the book and flies around an internal vortex being drawn towards some of the World Records which attract him the most, such as the worlds largest pop out eyes, and the largest planet in our solar system.
Kate White senior brand manager with Guinness World Records said “ It is absolutely fantastic that we are number one for the fourth week running. It proves that the book is still a huge hit with the target audience, and that the intrigue, fascination and curiosity that the records themselves engender in young people is as real today as it ever has been. We have been absolutely delighted with the response to the Television and Cinema campaign created by greenfield, which is a big part of the reason why our audience just want to own the book. It really has hit the mark”
Bethan Mair Tame, head of creative and production at greenfield said “ This is absolutely fantastic news, and we are so thrilled to have played our part in this record breaking event. We just knew from the moment we answered the brief that our creative execution was a winning formula for the book, and we were delighted when we were selected to create the advertisement. The icing on the cake was finding Josh, who has been a real gem, and is the real star of the show. We look forward to the coming weeks, and we hope that the book sales will continue to rise.”
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greenfield is Hot!
greenfield media solutions ltd has made it in to the National Entrepreneurship Observatory (NEO) / Western Mail Hot 100 list for 2007.
The Hot 100 aims to identify some of the most exciting young ventures in Wales and celebrate the best of entrepreneurship through identifying the fastest growing start-ups.
Wyn Innes MD of greenfield says, "This is excellent news and we are pleased to be recognised as one of the leading companies with that entrepreneurial spirit that is the lifeblood of today's economy. The secret of our success to date has been hard work and the culture of entrepreneurship which we foster within the company.
We have an incredibly talented group of people within greenfield and we are adding to that base to bring in
people with fresh ideas and different experience."
"This makes for a dynamic working environment, where every single member of staff is motivated to providing
the best possible service for our clients."
"greenfield would like to thank all its clients who have shared in its success. We look forward to continuing to provide all our clients both existing and new with innovative, relevant and contemporary marketing and communications solutions."
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