Guinness Book of World Records 2008
greenfield provided creative ideas and production for a worldwide Cinema and Television campaign to promote the Guinness Book of World Records 2008. The commercials were shown on TV and Cinemas worldwide in over 21 countries in 7 languages.
"This is the first year that Guinness World Records have worked with greenfield Media and their accurate insight into our brand wowed the team from the beginning. After 5 years of tendering out the business this is the first agency that has really hit the nail on the head in the first pitch! greenfield put the campaign together effectively and efficiently, to time and to budget, and we are extremely excited to see the response to the adverts when it runs nationwide next month."- Kate White, Senior Brand Manager, Guinness World Records
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