BT
greenfield provided guidance on advertising strategy, creative concepts for an integrated multi platform campaign and production to promote the BT 118 404 Directory Service. The campaign was promoted over a variety of multi-media platforms that included TV, Outdoor, Magazine and Radio.
“It was extremely important for BT to obtain the services of an agency who had expertise in both Creative and Production to entrust with the advertising of our 118 404 Directory Service. Greenfield was the obvious choice, their Creative, Production and Client Relationship skills are second to none and they produced a range of TV commercials of the highest possible quality that answered the brief perfectly, reflecting their understanding of our brand and campaign aims and objectives. I would have no hesitation in recommending Greenfield and using their services again."- Alun Thomas, BT Welsh Language Policy and Strategy Manager
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